LIFE LESSONS FROM JOSEPH
Visual Identity for a Sermon Series
Client: Vineyard Columbus
Timeline: Jan - Mar, 2025
Project Type: Sermon Series Branding
Objective: Create a visual identity that illustrates the faithful life of Joseph through his journey of betrayal, hardship, trust in God, and triumph.Explore and reveal the life of Joseph—a journey marked by betrayal, hardship, and ultimate triumph. His story invites us to trust God amid life’s turmoil, live with unwavering integrity, and embrace the transformative power of forgiveness.
Category: Visual Graphics for Sermon Series
Tools: Adobe Illustrator.
Skills: Visual communication. Storytelling. Visual Editing.
Goal
Challenges
Craft a Bible-inspired aesthetic showcasing the entirety of Joseph's life and significant moments in one graphic.
Joseph witnessed God’s big plan and sovereignty in the midst of chaos.
Being patient and faithful to wait for God's revealed hidden plans.
Insights
Visualize Joseph’s life
Visually communicate the spiritual journey of Joseph and highlight life applications: faith, integrity, forgiveness, and perseverance.
The issues of broken relationships have emerged frequently throughout Joseph’s life.
People experience reconciliation through God’s redemption works.
CONCEPT
God’s purpose in the midst of dysfunction and broken relationships.
Presenting Joseph’s up and down life and broken relationship by Montage which shows those dramatic moments in one frame.
GUIDELINE:
Color Palette:
R=189 G=93 B=25 #B57E1A
R=181 G=126 B= 26 #B57E1A
R=181 G=93 B= 26 #D6C4A1
R=60 G=112 B=94 #3C705E
R=45 G=106 B= 124 #2D6A7C
R=26 G=26 B=26 #1A1A1A
Key Visuals
Serif for scripture tone
Typography:
Sans serif for clarity and modern balance
Bumper Video
Illustration by Yongtai Huang. Motion graphic by Mike Adams.